A curated assortment of Laneige’s prime merchandise, usually introduced as a vacation countdown, sometimes showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes reaching radiant and healthy-looking pores and skin via a devoted skincare routine. These curated units often characteristic trial sizes of standard gadgets, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering shoppers with a chance to expertise a spread of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, usually cost-effective, format.
Such curated units provide important worth to each shoppers and the model. For shoppers, these collections present a lower-risk entry level to discover a premium skincare line. They’ll experiment with varied merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and considerations earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising instruments, driving product discovery, model consciousness, and in the end, gross sales. The vacation season timing usually amplifies these results because of elevated shopper spending and gift-giving. This observe of providing curated magnificence units has a protracted historical past, evolving from easy reward baskets to classy, themed collections reflecting present skincare traits.
